课程号：

TS196000

课程名：

电子商务与数字化营销

英文课程名：

E-commerce and Digital Marketing

开课单位：

本科生院

授课教师：

Prof.Dr Jonas Polfuss

责任教师：

助理教师：

学分/学时：

1/16

选课年级：

所有本科生

选课专业：

经济管理，网络技术

教师简介（中英文）：

Polfuss教授2006年曾在人民大学留学，2014年在明斯特大学获得博士学位。2016年起担任德国著名私立高校集团EBC应用科技大学经济管理学院市场与品牌管理教授。同时担任ICC跨文化信息平台主编与Rot Gold企业咨询公司经理，对国际电子商务与国际营销有着多年实战经验。科研与教学重点包括商业与跨文化沟通、数字化品牌与商务管理和企业宣传管理等，发表过多篇欧洲与中国的跨文化与商务文献。

Professor Polfuss, once studied at the Renmin University 2006, received hie PhD Degree from WWU University of Muenster 2014. Now is Professor of Marketing and Brand Management of the Department of Economics and Management from the EBC University of Applied Sciences, one the of most famous private university group in Germany. At the same time he is the main editor of the ICC Intercultural Capital online plattform and manager at the Rot Gold Consulting company. There for, he has long time practical knowledge and experience in international E-commerce and international marketing. His research and teaching area includes intercultrual communication, digital brandand business management and corporate communication. He also published several papers on European and Chinese intercultural and commercial topics.

课程简介（中英文）：

本次课程会讲解电子商务市场和在线营销的发展与趋势，包括对德国市场领导者的分析。向学生们介绍该行业的主导商业模式和成功案例。此外，西方电子商务和社交媒体系统将与阿里巴巴和微信等中国主要企业进行比较。

This seminar introduces the e-commerce market and online marketing trends with a focus on market leaders from Germany. The students will be presented with an overview of dominant business models and success stories from the industry. In addition, the Western e-commerce and social media systems will be compared with Chinese major players such as Alibaba and WeChat.

先修课程：

无