课程号：

SS196001

课程名：

数字化商务

英文课程名：

Digital Business

开课单位：

空间科学与技术学院

授课教师：

Cyril Edmond Prakash

责任教师：

周绥平

助理教师：

罗林波

学分/学时：

1/16

选课年级：

本科 （大一、大二、大三、大四）

选课专业：

工科、理科

教师简介（中英文）：

Introduction of Lecturer: PhD in High Performance Computing and Scientific Visualization. Edmond is currently Professor in Computer Science and Associate Dean for Research at Cardiff Metropolitan University, United Kingdom. He has held positions and research collaborations in India, Singapore, China, Colombia, UK and USA. Research Interest include Digital Business, Games Technology, Big Data Visualization, Computer Animation, High Performance, Computing, AR/VR and Interactive Digital Media.

Prakash 教授拥有高性能计算和科学计算可视化博士学位。现任卡迪夫城市大学（英国）计算机科学系教授及主副系主任（主管研究）。曾在印度、新加坡、中国、英国和美国等国家的大学和研究机构任教和从事合作研究。其研究领域包括数字化商务、计算机游戏及动画技术、大数据可视化、增强现实/虚拟现实、高性能计算、交互式数字媒体等。

课程简介（中英文）：

Introduction of the short course: Digital Business

Traditional businesses have limitations on growth, workflow processes and lack the ability to react to market demands. Digital business focuses more on strategically adopting technology that allows companies to create new value and experiences that help to differentiate companies and give them a competitive edge over their peers. Baidu, Alibaba, Tencent, Amazon, Google, Facebook are successful and very large online businesses. There are also smaller micro-digital businesses that rely on the technical infrastructure, strategy, and IT tools to grow their digital business. In the development and implementation of a digital business presence, managers need to ensure that this investment is delivering its objectives.

The aim of this module therefore is to equip technical managers with the knowledge, skills and strategies to understand how their customers interact online, principles of secure systems, content management and how to use the most effective analytic tools, interpret the results and take appropriate actions for their business. The participants will (i) gain understanding of typical infrastructures for online/ digital businesses, from both a hardware and software perspective. (ii) be able to identify appropriate personal information infrastructures and critically review their influence on information seeking patterns, strategies, tactics and browsing strategies; (iii) learn the key factors that inform design of online portals that most effectively support information seeking and browsing strategies and (iv) understand the process for effective maintenance of a digital business system.

传统商务在增长和工作流方面的局限性日渐明显，难以对市场需求做出快速反应。数字化商务注重在战略层面采用新技术，使企业能够创造新的价值链和体验从而在竞争中胜出。百度、阿里巴巴、腾讯、Amazon、Google、Facebook等是数字化商务的杰出代表。

本课程的目的是使企业技术管理者拥有数字化商务方面的基本知识、技能和战略，从而深入理解客户与在线商务系统的交互方式、系统安全性的基本原则、内容管理，并掌握有效的分析工具，解释分析结果，采取恰当的应对措施。通过本课程的学习，学员能够：（1）对数字化商务的典型软硬件架构有清楚的了解；（2）明确恰当的个人信息基础设施架构并分析其对信息寻找模式、策略及浏览战略的影响；（3）学会设计有效支持信息查询和浏览战略的在线门户网站的关键因素；（4）理解如何有效维护数字化商务系统。

先修课程：

无