课程号：ME206008

课程名：设计研究

英文课程名：DesignResearch

开课单位：机电工程学院

授课教师：殷媛媛

责任教师：杨西惠   张爱梅

学分/学时：1学分/16学时

教师简介：殷媛媛，博士，南安普顿大学副教授、博士生导师、温彻斯特艺术学院硕士设计管理课程负责人、南京大学国家文化产业研究中心访问教授。殷博士在英国布鲁内尔大学获得设计管理博士学位和设计战略与创新硕士学位，她于2009年加入南安普顿大学。她负责设计管理、通用设计、品牌策略和设计研究等重点学科的教学与研究。殷媛媛在设计管理方面发表了30多篇学术论文。作为项目负责人成功的领导研究团队完成了英国ESRC、British Council等多项科研和创新项目。Dr Yuanyuan Yin is an Associate Professor, PhD Supervisor and the Programme Leader of MA Design Management at the Winchester School of Art, University of Southampton. She joined University of Southampton in 2009. Yuanyuan completed her PhD in Design Management and MA in Design Strategy & Innovation and from Brunel University, UK. She is responsible for teaching in the key disciplines of design management, inclusive design, branding strategy and design research. Yuanyuan has published 30+ academic papers in Design Management. As a Principal Investigator, Yuanyuan has successfully led several research projects funded by University of Southampton and the Economic and Social Research Council (ESRC).

课程简介：教学内容包括设计研究概述，品牌策略设计、服务设计以及消费者体验设计及其应用。 课程注重设计研究理论与设计实践相结合，并且结合多个案例分析帮助学生理解设计研究在不同商业领域的运用。The content includes an overview of design research, brand strategy design, service design, and consumer experience design and its application. The course focuses on the combination of design research theory and design practice, and combines multiple case studies to help students understand the application of design research in different business fields.

先修课程：无