课程号：EM206003

课程名：商业机会开发

英文课程名：Business Development for Innovation

开课单位：经济与管理学院

授课教师：George Tsekouras

责任教师：董明   王曦

学分/学时：1学分/16学时

教师简介：负责设计交付布莱顿商学院“创新与创业”研究生专业，主讲《创新管理》、《创新产品交付》、《创业管理》等课程，指导博士生7名。

在英国，欧盟，巴西等国具有丰富的对本科生、研究生、企业家的授课与培训经验，课程在听众中尤其是企业界反响良好，课程以理论结合实践为特色。 George is in charge of CENTRIM and is responsible for delivering various innovation related courses at both UG and PG level. He has extensive eperiences with the industry and commercialising research into real-world business solutions. He has contributed to the Brighton Business School's research funding pool in the past a few years and his research funding added up to more than 5 mollion pounds.

课程简介：由Dr. Tsekouras本人开发的一套商业机会开发工具，主要关注如何通过创新使某一商业机会最终成为新的业务。该模块在英国、爱尔兰、塞浦路斯、哥伦比亚等多个发达和发展中国家得到了成功应用。

A special roadmap will be presented and discussed of how innovation can be used to lead a new idea into a new business. The roadmap has been developed by myself and covers all the phases of the innovation journey from the ideation process to the sales and marketing. The course has been developed successfully in several countries (e.g. UK, Republic of Ireland), Cyprus, Colombia etc.) to both University students and business executives (16 hours)

先修课程：无