课程号：EM206006

课程名：创业与创新

英文课程名：Entrepreneurship and innovation

开课单位：经济与管理学院

授课教师：J. Christopher Westland

责任教师：孙蕾   黄丽娟

学分/学时：1学分/16学时

教师简介：J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois. He holds a BA in Statistics and an MBA in Accounting. He received his PhD in Computers and Information Systems from the University of Michigan.

J. Christopher Westland是美国伊利诺伊大学信息和决策科学系的教授。他本科毕业于统计学，MBA毕业于会计学。教授在密歇根大学计算机与信息系统专业获得博士学位。

课程简介：This course provides the student with a survey and case studies of successful innovations that have led to new ventures, their components, strategies and financial structure. The course combines entrepreneurial, strategic, marketing, legal, societal and financial themes in support of innovative businesses and products. The course addresses the design of effective strategies given particular technological capabilities and competitive markets; and provides tools for the financial analysis that are essential for obtaining venture capital.

本课程为学生提供有关成功创新的调查和案例研究，这些创新导致了新的业务和组件，战略和财务结构。该课程结合了企业家，战略，营销，法律，社会和金融主题，以支持创新业务和产品。该课程针对特定技术能力和竞争市场设计有效策略； 并提供财务分析工具，这些工具对于获得风险投资至关重要。

先修课程：无