课程号：EM206000

课程名：商业数据分析

英文课程名：Data Analytics For

Business Decision Making

开课单位：经济与管理学院

授课教师：陈玉旺

责任教师：谢永平   郭晓

学分/学时：1学分/16学时

教师简介：陈玉旺教授是英国曼彻斯特大学商学院决策科学

高级讲师，博士生导师。同时是商业分析硕士专业负责人。其主要研究领域为决策分析、最优化方法、风险分析和供应链管理等。近年来作为项目负责人或主要完成人承担完成EPSRC, ERC, NSFC, Unilever等资助的多项科研项目。并在EJOR, C&OR, IEEE T-SMC, IS等期刊和会议上发表了学术论文50余篇，其中SCI论文35篇，并担任多个国际期刊的副主编或编委。（Dr. Yu-Wang Chen, Senior Lecturer / Associate Professor in Decision Sciences, Doctoral Supervisor. He is also the professional head of MSc Business Analytics-QS Ranking: 6th in the world & 1st in Europe and in the UK. In 2015, he was awarded the title of Academic of the Year by the University of Manchester Business School. His main research areas are decision analysis, optimization methods, risk analysis and supply chain management. In recent years, he has been responsible for the completion of many research projects funded by EPSRC, ERC, NSFC, Unilever, etc. He has published more than 50 academic papers in EJOR, C & OR, IEEE T-SMC, IS and other journals and conferences, including 35 SCI papers. He has also served as associate editor or editorial board member of several international journals, including Decision Analytics, Web Intelligence and International Journal of Productivity and Performance Management.

课程简介：课程从风险、数据性质及数据分析技术方法的

角度，让学生了解商业决策中的数据分析问题。（The aim of this course is to provide students with an understanding of data analytics for business decision making. It will discuss a wide range of risk, performance and decision analysis and data analytical techniques

先修课程：管理学，经济学，

高等数学，概率论